Trade Shows
Focus on Fully Integrated Solution:
CONEXPO-CON/AGG + IFPE 2005
Challenge:
One of the world’s largest shows that takes place in multiple halls and buildings; need for seamless operations and user-friendly interface
Solution:
• Complete customized online map solution – all contained in one screen (show size was over 1,500,000 net square feet)
• Brought together all 5 trade show areas featuring lots and buildings
• Single searchable seamless exhibitor list, with many ways to navigate them – all contained in one screen (show size was over 1,500,000 net square feet)
• Print maps customized by product type and distributed thematically to different venues – 150,000 maps produced
Awarded Most Innovative Use of Technology by International Association of Exhibition Management’s (IAEM) Art of the Show Competition 2005
"I am impressed with the many benefits of these maps, both in terms of planning before the show and for getting around once you're there. It puts everything an attendee needs right in their fingertips, which obviously makes it attractive--and affordable--to sponsors."
- Jeff Ducate, VP, Strategic Alliances,
IAEM
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