Super BowlFocus on Customized Content: Super Bowl XL
Challenge:
Develop both an online and print map with customized content (bringing together 5 different sources) at minimum or no cost to NFL.
Solution:
• Advertising-supported map program in partnership with the NFL
• One-of-a-kind map content created in partnership with NFL, Super Bowl Host Committee, Ford Field, USA TODAY and VisitDetroit.com (Detroit Metro Convention and Visitors Bureau)
• 250,000 full-color, folded print map and guides distributed pre-event by NFL and at hotels and event venues during Super Bowl week
• Online city, event and venue maps featured on SuperBowl.com, USATODAY.com, VisitDetroit.com, Pittsburgh and Seattle team and media sites, and over 150 other web sites
• Seabourne Cruise Lines was premier national sponsor, complimented by 25+ local advertisers
We are pleased to partner with Map Network on these innovative online and print maps for Super Bowl XL at Ford Field in Detroit. They are essential for attendees, media and staff planning for and navigating the event through the week, but they also offer an entertaining virtual tour for those wanting to see all the exciting activities in the city during the Super Bowl.
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David Houghton, Director for Player Operations,
National Football League
Browse Online Maps
