MarathonsFocus on No Cost Maps:
Washington DC Marine Corps Marathon
Challenge:
Develop a map sponsorship program that would generate enough revenue to fund a customized map at no cost
Solution:
• Provided at no cost to marathon with advertising support
• Targeted advertising exposure: 40,000 print maps distributed to runners, PDF maps on website, online city and expo maps, onsite billboard maps
• Leveraged Washington DC Convention & Tourism Corporation content through Map Network partnership
• Complete information source for participants and visitors alike – pre-destination and during the event
"Gone are the days of hard to fold and even harder to figure out maps. The Map Network has created a map that is easy to navigate, simple to use and will help make the race more accessible and enjoyable to runners and spectators alike."
- Rick Nealis, Race Director,
Marine Corps Marathon
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