Hotels
Focus on Convention Group Sales:
Renaissance Washington, DC Hotel
Challenge:
Present hotel's assets and location in a format that resonates with potential clients as evidenced by an increase in convention group sales
Solution:
• Customized online, graphically-rich, interactive maps that best highlighted the hotel’s assets
• Engaging maps with specific content on meeting/function space as well the hotel’s location
• Virtual tour of the hotel, its facilities and location
• Information is updated in real time, ensuring accuracy and reliability of content
“The hotel took in $400,000 in additional revenue last year in convention group bookings as a direct result of its online maps. With the customized maps, the sales team was able to show potential clients the hotel’s convention space. In the past, the hotel sales team would fax or e-mail the layout. It wasn’t as functional. With Map Network we can show it in real time and then we were able to show them all the cool things around the hotel after we convinced them the space was right.”
- Jon Lockwood, Director of Sales and Marketing,
Renaissance Washington, DC Hotel
Browse Online Maps
